Clash after… music. The popular song player app Spotify “throws down the gauntlet” to YouTube adding video clips to songs for a complete audio-visual experience

Spotify just rolled out music video selection for its users in 11 countries in which Greece is not included in the first phase. Spotify hopes the new feature will allow music lovers or fans of an artist to “dive deeper into their music.” “Many times in my experience and for countless others, music videos play a key role in engaging you: from being a listener to being a fan,” commented Charlie Hellman, vice president and Head of Music Products at Spotify.

Spotify already has video options, such as 30-second clips that artists can add to their album pages or profiles, and Canvas – a short, repeating image that artists can add to tracks. However, until now, users could not watch full music videos within the app.

The feature (beta version) was announced today Wednesday, and is described as a “powerful way for fans to discover and connect with music.”
A “shortlist” of music videos will begin rolling out in the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia and Kenya, but there is a difference: the feature is currently only available to Premium users, i.e. the subscribers. If you’re a Premium user in one of these 11 markets, just go to your device, iOS or Android, and select “switch to video” for the supported music tracks.