Openai is preparing to release a browser based on artificial intelligence, who will compete with the dominant Google Chrome, according to three sources knowing the issue and spoke to Reuters.

Browser is expected to launch in the coming weeks and aspires to radically change the way users browse the internet, utilizing artificial intelligence. It will give Openai more direct access to a basic element of Google’s success: User data.

If adopted by the 500 million weekly active users of Chatgpt, Openai’s browser could put pressure on one of Google’s most critical supports, ads. Chrome is an essential pillar of Alphabet’s revenue, as it provides valuable users data that facilitate effective advertising targeting, while redirecting searches to Google’s machine.

According to two sources, Openai’s browser will maintain part of the user’s interactions in a built -in Chatgpt environment, instead of leading them directly to websites.

The browser is part of a broader OpenAI strategy to integrate its services into the daily lives of users, both on a personal and professional level, one of the sources said.

It is noted that, led by Sam Altman, Openai has caused a revolution in the technology industry with the release of Chatgpt in late 2022. After initial success, the company faces strong competition from Google and the rising Startup Anthropic, and is looking for new growth fields.

In May, Openai announced its entry into the hardware area, acquiring $ 6.5 billion IO, an artificial intelligence startup founded by former Apple Design Head Johnny Iv.

A browser will allow OPENAI to immediately integrate its AI -based products, such as the operator, the navigation experience, allowing the software to perform tasks on behalf of the user.

The browser’s access to the user’s online activities makes it an ideal platform for “agents” artificial intelligence that can book or complete forms directly within the websites.