The American rock band The Velvet Sundown, followed by nearly a million subscribers in Spotify, finally revealed in July that it was a completely artificial intelligence product (AI), triggering a discussion about music produced by artificial intelligence tools, “the beginning of an artificial intelligence”.

In addition to the case of The Velvet Sundown, the proven examples of AI use by artists … with flesh and bones are increasing.

In his latest album, “Beyah”, the Congolese-Belgian Rapper Damso included a song with a choir created by artificial intelligence. “We try things, it’s a tool,” he explained.

Other artists use AI to change their voices, such as the French Electronic Music composer Delaurentis (“Musicalism”) and the Canadian DJ-producer Caribou.

In another case, doubts remain on a musical piece of French rapper Jul, “Toi et Moi”, which combines a guitar breath with the artist’s highly transformed voice, to the point where listeners suspect that the song created the song with the help of Ae.

“Is the song ai?” He asked a JUL fan on social media, confused as well as other internet users from the last track of the rapper, released on Friday.

Already experienced in the intensive use of voice encoder, which allows for a robotic voice, Jul, whose albums have the most sales in the history of French rap, keeps this artistic creation unclear.

Genetic artificial intelligence further blurs the waters, making it possible for easy and economically affordable composition of orchestral music integrated into background music breeding lists or even songs sung by non -existent artists, such as in The Velvet Sundown.

The iconic American producer Timbaland took a step further in June, launching “Stage Zero”, a record label focusing on “A-Pop” or artificial pop. His first artist, Tata, has all the features of a pop star with her pink hair … except for the fact that she doesn’t exist.

“The rise of genetic artificial intelligence has the ability to significantly transform the music industry. It accelerates and reduces the cost of creating and producing content, “says Lisa Yang, American Bank analyst Goldman Sachs and a worldwide industry report in Paris in June.

For the time being, “we are seeing more media debate than public interest in this issue”, especially because “in fact, music supported by artificial intelligence is very limited to the audience and revenue of the public,” says Ulis Endis, General Manager of Billboard France.

Thus, it represents more than 18% of the content that goes up the internet, but 0.5% of total flows on the streaming Deezer platform, which now alerts users to albums entirely by AI.

In the case of Jul, “what causes disruption is the doubt, the fact that we do not know” if artificial intelligence was used and to what extent, “says Endis.

Remix, Circuit Creation, Separate Separation: The music was partially built into existing material, through samples.

“So, obviously, the musicians are excited about it! The point is not to poor artists “, because” artificial intelligence raises the problem of music remuneration “on the platforms, with the risk of reducing its value due to scammers, said Odil de Plasti, head of the Music Department in French Cultural Magazine Télérama.

Holders of rights are demanding an urgent regulation, especially at European level, to ensure transparency in the data used by genetic artificial intelligence companies such as Suno and UDIO and to guarantee their revenue.

“We are at the beginning of a phenomenon, at a time when music was just restoring after the discs of the records,” De Plasti said.

Faced with this projected rise, “the relationship with the artist is the one who will save the situation,” he believes. “The connection to them, the interest in what they say, does not exist with artificial intelligence. It’s like loved a hologram or a silicone doll: it has its limits. “