Apple will present today the next iPhone series in the midst of a World War War that has erupted and is likely to increase its price.

Apple’s iPhone 17 series is expected to include versions Standard, Pro and Pro Max; along with a new member in the family, the iphone air. This newer version of the iPhone has been described as Apple’s lightest top phone to date in the range of slim MacBook laptops, according to forecasts. In addition, it is expected to be even thinner.

In addition to phones, Apple plans to reveal the order Apple Watch 11 but also a new update on the headphones Airpods.

Apple is also expected to announce traffic dates for mobile and computers, iOS 26 and Macos Tahoe.

The new iPhones will be the first to be released since President Donald Trump returned to the White House and launched a duty barrage in what his government considers to be an attempt to return foreign production to the US.

Consumers may be forced to bear the weight of increased costs if they want to buy the new model. However, Managing Director Tim Cook has so far avoided the provisions for an iPhone $ 2,000, transferring much of Apple’s production to India from China and carrying hundreds of tons of iPhone to the US before the duties date.

By 2020, Apple charges $ 800 for the basic iPhone and $ 1,200 for its top offering but analysts now believe that Company may increase prices by $ 50 to $ 100 In some of the new models.

Whatever the price for the new iPhone, however, the new series is not expected to be very different from last year’s model – the first to be designed for a wide range of new artificial intelligence functions. While the iPhone 16 has proven popular, models did not have expected sales because Apple failed to offer all the improvements powered by artificial intelligence and had promised, including a smarter and more flexible Siri assistant. Improvements in Siri have been postponed for next year.

This has reduced expectations for this year’s series, which will probably include usual improvements in camera quality and battery life, in addition to a slightly redesigned look. The most important new overthrow could be the introduction of an extremely thin iPhone called “Air” – a nickname that Apple is already using.