Workers today removed the iconic ‘Golden Arches’ from a McDonald’s restaurant north of Moscow, the company’s symbol, in the first phase of renaming the fast food chain that began in Russia a few days after the company announced plans to leave the country.
The world’s largest fast food chain is selling its restaurants in Russia to one of its local franchisees, which will operate under a new name that has not yet been announced, ending more than three decades of presence in the country.
‘Golden Arches’ come down near Moscow as McDonald’s Russia rebrand begins https://t.co/cDb4oYydaG pic.twitter.com/K2fTW3opGu
– Dear Wallstreet (@DearWall) May 23, 2022
The yellow arches were located outside the restaurant in Khimki, a city outside Moscow. It was not clear whether work had begun on other stores in the country to remove the company’s mark.
11:34 ⚡️ McDonald’s in Russia will be called Mc, the yellow “M” stays
12:45 ⚡️ Mc is not considered as a new name for #McDonalds in Russia, the yellow “M” goes, all the signboards will be taken down pic.twitter.com/J9XJjjNpnR
Alexandra Konkina (@alexandrinkina) May 23, 2022
McDonald’s decided in March to close its restaurants in the country, including the store on Pushkin Square in central Moscow. The departure of McDonald’s is one of the most prominent departures of companies from the country, in response to what Russia describes as a ‘special operation’ in neighboring Ukraine.
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