The campaign received thousands of negative comments from users who were concerned that the images promoted strange messages and even bordered on child pornography.
In the effort to impress and provoke, sometimes even art directors make mistakes.
Social media users blasted the new advertising campaign of Balenciaga, in which little girls pose among the house’s accessories, in a strict style holding teddy bears – bags, “decorated” with collars and straps that refer to BDSM.
Balenciaga pulls controversial bear ads amid child abuse fears https://t.co/i4tlN18l8M pic.twitter.com/XubjHA6Trk
— New York Post (@nypost) November 23, 2022
The campaign received thousands of negative comments from users who were concerned that the images promoted strange messages and even bordered on child pornography.
In the face of the outcry, the famous house withdrew the campaign, apologizing.
After public outcry, #Balenciaga has APOLOGIZED for the incredibly disgusting ads sexualizing children.
Keep 👏 speaking 👏 out 👏 when you see evil like this. Don’t ignore it. Be vigilant. Your voice makes a huge difference. pic.twitter.com/X9sCn7xkdN
— Lila Rose (@LilaGraceRose) November 22, 2022
“We sincerely apologize for any offense our new summer range may have caused and for the display of disturbing messages in our campaign. Teddy bear bags should not be shown with children in this campaign. We have immediately removed the campaign from all platforms. “We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unauthorized items for our Spring 23 campaign shoot,” the company said in a statement posted on its Instagram Story. .
Read the News today and get the latest news.
Follow Skai.gr on Google News and be the first to know all the news.
With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.