Her main argument pre-election Joe Biden’s campaign summed up in one sentence: “Vote for me because I’m not Donald Trump». But is it enough for the current president to present his great rival as a threat to remain in the White House?

The Democrats are trying to liken the election race to a “fight for democracy” where the favorite Trump is the enemy.

Key Democratic operatives are now openly using vocabulary aimed at creating fear to the voters in the face of the possibility of the 77-year-old former president returning to power, who, as he declares, has a desire for “revenge”.

His sweeping victory Trump in the first primaries for the presidential nomination of the Republican party in Iowa “clarified” the situation, according to Abu Amara, a lawyer and Democratic political analyst.

“It brought to light the stakes of the election: it will not just be a confrontation of political programs, it will be a battle for democracy,” he stressed. assessment of the Democratic presidential campaign is that the more the Trump attracts her lights publicitythe better things will be for the 81-year-old Biden.

In fact, recently – after an investigation it conducted and which was published by the CNN television network – Biden’s staff concluded that three-quarters of undecided voters have not yet realized that Trump is the favorite for to win the anointing of his party.

In an email message, California’s Democratic governor Gavin Newsom called Trump’s victory in Iowa, a conservative state, “the most important moment yet in the campaign to re-elect Joe Biden.” He even commented on the difference between the two men, speaking of “the difference between day and night”.

Former US First Lady Michelle Obama recently stated “terrified” and Vice President Kamala Harris “terrified,” adding: “But we must not run away from what we fear, we must fight it.”

His election campaign Biden “will not focus on program» of the Democrat, which, by the way, so far it is non-existent, predicted William Galston expert at the Brookings Institute. Voters will be asked “to choose between two candidates, whose track records and governing style they already know” as they have already seen them in action, he added.

Young voters are a key factor

But this reasoning does not apply to some voters who were teenagers during the Trump presidency (2017-2021) and who do not necessarily remember his works and days.

Young first-time voters played a major role in electing Biden in 2020. They, too, believe that preserving “democracy is an important message, but not enough,” Abu Amara admits, calling on Democrats to “get serious” with these voters.

Analysts agree that the election, due to the peculiarities of the electoral process in the US, will be decided by a few votes in the most ambivalent states.

While Biden will take his message of democracy nationally, his campaign team will target specific groups of voters locally with more specific messages: the right to abortionits deletion student debtthe social allowances for the elderly, politics African American rights…

At the same time, the Democrat will rely on the contribution of Harris, former president Barack Obama or other party officials in the most strategically important states, such as Michigan governor Gretchen Whitmer or Georgia senator Raffae Warnock.