Panel SA: CPTM prepares sale of ‘naming rights’ of train stations to Cumbica

by

CPTM plans to sell naming rights to give brand names to stations on the line that leads to Guarulhos airport.

The public consultation was opened this Thursday (30th) to hear the interest of the market in the bidding of the names of the stops of the 13-Jade line, which goes to Cumbica, in addition to the sections of 10-Turquoise, 11-Coral, 12-Sapphire .

The consultation is open for 60 days. According to CPTM forecasts, the public notice will be published by the end of the year.

The concession of advertising exploitation in station names must follow models already practiced in subway stops in São Paulo and Rio.

Joana Cunha with Paulo Ricardo Martins and Gilmara Santos

You May Also Like

Recommended for you