Meta said on Thursday it was revamping the main feed on its Facebook app to prioritize discovering new content in a bid to style its apps in line with short-video rival TikTok.
Meta executives have expressed greater urgency in recent months to increase ‘Reels’, similar to TikTok’s short video format, which has been popular with younger users.
The main Facebook News Feed page that users see when they open the app will begin to feature popular posts from accounts users don’t follow, including reels and stories, Meta said in a statement.
Facebook will suggest posts to users with a machine learning rating system and is investing in artificial intelligence to provide recommended content.
Your current news feed, with recent posts from friends, pages, and groups that users actively choose to follow, will be moved to a separate new tab called ‘Feeds’.
The feeds will include ads, but Meta said it will not have user-suggested posts.
Adam Mosseri, head of the Instagram app, announced trials of a more immersive TikTok-style viewing experience in May, while Chief Executive Mark Zuckerberg said in April that the company was making significant investments in artificial intelligence and machine learning to support “discovery engine” approach.
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
