Loyalty programs with collectible seals, which were once a hit in supermarkets, will now be taken to malls.
The Iguatemi network opens this Monday (5th) a similar program through its application, in which the consumer will be able to gather stamps in purchases to exchange for products.
The campaign was developed with L-Founders Of Loyalty, a Dutch company that has implemented previous programs in food retail.
In the case of shopping malls, the program will register purchase receipts made over R$ 100 in 12 Iguatemi units.
The gifts include cups, glasses, fanny packs, backpacks and suitcases.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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