C&A partnered with Ambev to outfit its new store with mannequins made from recycled crate plastic.
Half of the mannequins of the new unit, which will be inaugurated on Tuesday (6) in São Paulo, will be sustainable.
According to the fashion chain, the store will also offer recyclable plastic bags, and the decor has vases made from denim fiber.
The new unit is part of C&A Brasil’s expansion plan, which reaches 330 physical stores in the country.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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