XP x Febraban, big tech results disappoint and what matters in the market

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#EuNoBank x #EuBanco

After XP ran the advertising campaign #EuNãoBanco to promote its digital account, Febraban (Brazilian Federation of Banks) reacted and said that the brokerage “denies itself”.

Understand: in the advertisements, XP states that it does not charge fees and annuities on its digital account and credit card, and also mentions other benefits for customers.

• “No more paying fees to use your own money,” says the institution in an advertising piece.

Counterattack: the entity representing the banks reacted.

• “This financial institution is, yes, a bank, but it seeks to establish some distance from its peers. It practices the same activities as a bank, preferring to pretend that it lives in a parallel universe. It seems to be ashamed of what it is”, says the signed note. by Isaac Sidney, president of Febraban.

• “Newbies are protected in their mirrored offices, in the comfort of their home offices, seeking the best of all worlds: the bonus and the non-burden of banking regulation”.

Fintechs vs Banks: last year, the duel between the newcomers and the incumbents heated up and there was no lack of barbs.

In this yearsome BC rules expanded regulatory requirements for fintechs –Febraban complained about the lack of isonomy in this field– :

• One increased the capital requirement for large fintechs that function as payment institutions, approaching the regulation that exists for banks.

pirate cup

As it could not be different given the level of excitement of Brazilians with the World Cup, the search for articles related to the Brazilian team should be one of the highlights of sales on Black Friday this year.

The increase in interest, however, also boosted the supply of counterfeit products. For the consumer, it is worth redoubling care and sense: if prices are too low, the risk of being a pirated item is high.

Hopscotch: the official shirt of Brazil costs BRL 349 on Nike and authorized reseller websites.

• On the main ecommerce platforms, however, consumers can find dozens of ads offering the piece for less than half that price.

the big companies who work in Brazilian e-commerce have adhered to a guide of good practices, which provides for the mandatory registration with CPF or CNPJ and the active search for illegal, pirated or non-approved advertisements.

See what each one does to stop piracy:

• Free market: maintains a direct channel with 6,700 brands and intellectual property owners to receive reports of piracy or counterfeiting.

• Magazine Luiza: around 300 brands maintain a direct channel for complaints and they can also inform which CNPJs are authorized to sell their products.

• Via (Casas Bahia and Ponto): preventive and repressive actions to confirm the legality of the advertised products.

• Shopee: users and brands can make complaints on the site.

Yes but… For Ápice (from the sports industry and commerce), which represents brands like Adidas, Nike, Asics and Puma, Shopee’s efforts are not enough.

• A survey carried out by the entity identified 17,706 sellers with counterfeit products on the platform, estimated at BRL 650 million.

The company rejects the charge that it is benevolent with piracy. Shopee says it requires sellers to abide by rules, including a ban on ads that infringe on someone else’s intellectual property.

Big tech results do not please

The third-quarter results of three US tech giants released on Tuesday were poorly received by the market, whose reaction appeared in post-market share trading.

what explains: Signs of the global slowdown in the face of interest rate hikes appeared strongly in business.

Google and Spotify’s advertising revenues came in below market expectations, while Microsoft’s cloud computing segment also disappointed in a stronger dollar scenario, which ended up hurting their balance sheets.

• Alphabet, which owns Google, had disappointing results in ad sales on YouTube and its search page, the company’s two most relevant areas. Your shares have dropped 6.7% in the aftermarket.

• Microsoft even had higher-than-expected revenue, but recorded a drop in the Windows business. Azure, the cloud computing segment, grew 35%, but the expected increase was higher, and the company’s shares retreated. 6.8% in the post-trade.

In Brazilthe stock market kept its negative tone after the fall on Monday (24th) and closed with a fall of 1.20%, traded at 114,625 points, once again against the international market. The dollar rose 0.41%, the BRL 5.32.

• Analysts who follow Petrobras said that the state-owned company should have solid results and dividends above $6 billion (R$ 31 billion) in the third quarter, despite the decline in oil prices and an accumulation of inventories by the company.

Carl’s Jr. want to return to Brazil

After ending its operations in Brazil in 2018, the American fast food chain Carl’s Jr. seeks an investor to return to the country and face the giants McDonald’s and Burger King.

Remember: the chain founded in 1941 arrived in the country in 2012 through IMC, the restaurant brands Frango Assado, KFC and Pizza Hut.

• A company executive told Reuters that one of the reasons it didn’t work out in the six years he stayed here was the location of its stores.

Nowthe chain wants to return to Brazil after positive returns from its operations in other Latin American countries, where it operates 387 stores in eight countries.

• Its strategy to conquer the market is to establish itself in a price category above McDonald’s and Burger King, but below gourmet hamburgers.

In numbers: Carl’s Jr.’s plan is to open 100 stores in five years, starting with São Paulo and nearby cities, such as Campinas, with an investment of around $50 million The $75 million.

They came and went: in addition to Carl’s Jr., other traditional American fast food chains have landed in Brazil and closed their operations. This is the case of Wendy’s (2016-2019) and Hooters (2002-2019).