Mônica Bergamo: Which, a social polling network created by Brazilian women, is available to the public

Advertisers and partners Sophie Carelli Wajngarten and Bianca Wajngarten are preparing to present to the public a new social network, Which. Conceived by them, the platform offers its users the possibility of making polls and rankings on a wide range of topics.

Which proposes to create “a community that asks and answers”, in real time, common and complex questions. Those who access your application will be able to create polls such as “which is the best restaurant in Rio de Janeiro?” and “which dress should I wear?”, for example.

The platform’s feed is presented vertically, as in TikTok, and users can choose to ask questions anonymously whenever they want.

“The expectation is that people will find answers in Which from a service that never existed on the market. And, for that reason, they will acquire a new behavior based on sharing opinions and indications”, says Sophie Carelli Wajngarten. She is married to Fabio Wajngarten, former head of the Communication Secretariat in the government of Jair Bolsonaro (PL).

The idea, according to the publicist, is that the social network is also explored by companies, which may have a new direct channel with consumers to find out what their preferences are.

“Brands will also benefit from Which. They will have a tool in their hands to analyze and anticipate tastes and trends”, she says.

Now available for download on Android and iOS systems, until then Which had been tested only by friends and family members of the members. “I waited for the application to be free of bugs and rounded up for us to start promoting it”, explains Sophie.

_{with BIANKA VIEIRA, KARINA MATIAS It is MANOELLA SMITH}