The deal for the acquisition of Pollfish, a Greek company founded in 2013 and active in the market research sector, was closed.
Market circles report that the Greek company, after discussions that took place for a long time with the American company Prodege, finally fell into the arms of the latter. The American company, which has revenues of close to $ 350 million, is active in a similar sector and has developed a platform that helps brands and agencies to gather useful information to expand their buying audience.
The American private equity Great Hill Partners recently invested in it, aiming to support the organic growth of the American company and its acquisition plan. It is worth noting that the price for the acquisition of Pollfish is said to be between 70-85 million dollars, while information indicates that with this acquisition the part of the engineers maintained by Pollfish in Greece is expected to increase significantly.
The Greek Pollfish has created a market research platform that enables companies and organizations to set up a questionnaire and get answers through thousands of mobile applications. About 200 million people a year participate in surveys that are displayed on the applications and client sites with which it collaborates. Its competitors are Google Consumer Surveys, SurveyMonkey Audience etc.
Pollfish counts about 70 people, of which 55 are employed in its offices in Greece and the rest in America. It started from Greece by Giannis Papadakis, Andreas Vourkos, Giannis Zaoudis and Zisis Bella while it has had a stable presence for about 5 years in New York.
It has about 3,500 customers, including Spotify, Apple, Netflix and international organizations, while, according to information, its revenues are expected to exceed $ 20 million.
The company started launching its product on the market in 2015-2016, aspiring to develop a platform for conducting market research quickly, efficiently and at low cost. Recently, Pollfish has seen a growth of close to 100%, while according to the crunchbase database, it has received funding of close to $ 17 million.
Among the investors are two Greek venture capital of the generation of Jeremie Funds, the PJ Tech Catalyst of Piraeus Bank and the Odyssey Venture Partners, while the company has been invested by the EBRD, Woodside Group, but also angel investors.
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