In the second year of Carnival compromised by the pandemic, Ambev, owner of many of the best-selling beer brands on the date, such as Skol and Brahma, will provide financial assistance to 23,000 street vendors and collectors who will have their activity hampered by the suspension of Christmas parties. Street.
The program will give a minimum amount of R$ 150 to each worker, but this amount may increase with a second part of the initiative, which involves the beverage delivery application Zé Delivery.
For each order made by consumers through the app between February 27th and March 5th, the action will allocate another R$ 5 for the amount, and the total will be divided between registered street vendors and collectors.
According to Ambev, in total, R$ 5 million will be allocated to the initiative. The company carried out a similar action at Carnival in 2021.
According to the collectors, the suspension of parties in the pandemic is a blow because they usually triple their billing with the collection of cans at this time of year.
Joana Cunha with Andressa Motter and Ana Paula Branco
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