Coca-Cola Tria Epsilon is launching new investments for 2025, expected to be finalized in January, which will exceed 65 million. euros of the corresponding ones of the current year.

As the new general manager Svetoslav Atanasov said yesterday in the context of an information event, the investments will be directed mainly to infrastructures and production. “Our goal is to continue to grow. This year we continue upward and we aspire to maintain the positive trajectory” he noted and focused on the importance of the Greek market for the parent company, underlining that Coca Cola Tria Epsilon has emerged for 2023 as the group’s leading bottling partner worldwide.

For his part, Stavros Mourelatos, general manager of Coca-Cola Hellas for Greece, Cyprus and Malta spoke of a very good momentum for the company both in Greece and internationally and noted that the goal is a positive development trajectory, in a country that steadily improving with growth rates faster than the EU average.

Looking ahead to 2024 and ahead of a period of high demand in the lead-up to Christmas, management estimates that the positive nine-month trend will be maintained.

It is noted that in the nine months the Coca-Cola HBC group showed a 13.7% increase in net sales revenue on an organic basis, while an increase in sales volume on an organic basis was recorded by 4%. The increase was mainly driven by the strategic priority categories, with carbonated soft drinks up 3.9%, energy drinks up 28% and coffee up 35.6%. In Greece, sales volumes increased by a mid-single digit rate, benefiting from the implementation of the well-planned strategy during the summer season. Carbonated beverages grew by a mid-single digit rate, driven primarily by Coke Zero and Sprite. Coffee recorded strong double-digit growth, while non-carbonated beverages recorded mid-single-digit growth, mainly thanks to the good performance of water and juices.

Regarding the challenges of the new year, Mr. Atanasov focused on price increases in raw materials – such as coffee, cocoa, oranges – that have already led to price hikes, noting that the company is absorbing a significant portion of the extra costs in order to continue offering consumers affordable prices.

When asked about the government’s measures to combat punctuality (gross profit ceiling, restriction on offers) Svetoslav Atanasov noted that “the measures are a given that we are called to face and within this environment we continue to operate. Despite the limitations, we managed to evolve and continue our development.”

The new head of Coca-Cola Tria Epsilon, aiming to lead the company’s growth path by building on the pillars that have brought today’s growth, such as innovation in all categories included in the 24/7 consumption product portfolio, announced new launches focusing in customer satisfaction. It is noted that last year Sprite was repositioned on the market with a new image, with the “Zero” products at the cutting edge.