With 40 full scholarships for the program “Master Your Own Business”the MasterCard reinforces women who want to start or develop their own business.

In collaboration with the Alba Graduate Business School, The American College of Greece, offers 40 full scholarshipsgiving women professionals and entrepreneurs the opportunity to gain valuable knowledge and practical tools to create and develop their own business.

The program has a duration of 60 hours and provides participating specialized training, guidance from experts and tools that will help them develop and implement their business idea.

Women participating in the program will have the opportunity to receive specialized training and practical skillswith the aim of enhancing their business mentality and forming their professional future.

Component with other participants makes the program and a space Networking and Exchange of Knowledgewhere women can discuss challenges and take advantage of new opportunities.

More than 65 women They have benefited the two previous years from the tools offered by the program, gaining valuable knowledge and practical tools.

The curriculum

This year’s program is enriched with new themes focusing on administrative and functional skillsbut also in critical mild skills for business success.

Courses include:

• Financial Literacy
• Business Mindset
• Business Value Chain
• Negotiation
• Social media
• Corporate Communication
• Social Networking

Courses will be done twice a week online between 17:00 – 21:00.

Submission

Applications are submitted electronically until March 28, 2025.

See more information and submit your application here.

Obstacles for women’s entrepreneurship

A recent Mastercard study, published in the face of World Women’s Day, shows that the business spirit of women in Europe is on the rise, and is significant and significant is significant. Their financial contribution.

As it turns out, women contribute by 37% in world GDPwhile increasing their business could further strengthen this figure by 20%.

Greece follows the above trend: The 46% of women He has thought about starting his own business -a more than average than the European average.

However, the 36% has not yet implemented this idea, with the percentage climbing to 59% between women Z.

Despite strong interest, women in Greece are still dealing with significant Obstacles to Entrepreneurship:

• 31% said that the family obligations was a hindrance to their business action – percentage more than twice as men (12%).

• 26% he thinks that the lack of self -confidence is a major obstacle (against 15% of men).
• 70% states that the A key problem is the lack of funding.

• 36% found it difficult to find the appropriate technology for his business while 31% He didn’t know how to create the original business plan.

The role of the MasterCard program

The “Master Your Own Business” It comes to meet these needs, giving women the supplies they need to start and develop their businesses.

The program offers Practical training, guidance and access to a support networkhelping women overcome obstacles and enhance their presence in the business world.

Given the growing business mood of women and the need to support basic skills, Mastercard invests in Next generation of women entrepreneursproviding the tools and guidance that will help them turn their ideas into successful and sustainable businesses.

For more information on research, you can visit the website from Gen Z to Gen E: The Rise of Generation Entrepreneur | Mastercard Newsroom