Consumers should find chocolate eggs up to 40% more expensive on supermarket shelves for Easter this year compared to 2021, according to a survey by Apas (Associação Paulista de Supermercados).
The other traditional products on the date, such as cod, wine and chocolates, on the other hand, tend to show less acceleration or even reduction.
Despite the increase in price, the sector expects a 36% advance in sales of chocolates in the annual comparison, says the entity.
The presence of chocolate eggs in grocery carts has accelerated in recent weeks. But the inflation scenario and weakened consumption power should make an Easter souvenir in 2022, with smaller eggs and a replacement of the product by bonbons and chocolate bars.
Easter is the third most important date for food retail, after Christmas and Black Friday.
Joana Cunha with Andressa Motter and Ana Paula Branco
your subscription can be worth even more
Do you already know the advantages of being a Folha subscriber? In addition to having access to reports and columns, you have exclusive newsletters (find out here). You can also download our free app from the Apple Store or Google Play to receive alerts on the top news of the day. Your subscription helps us to do independent and quality journalism. Thank you!
your subscription is worth a lot
More than 180 reports and analyzes published each day. A team with more than 120 columnists. A professional journalism that supervises the public power, conveys useful and inspiring news, counterpoints the intolerance of social networks and draws a clear line between truth and lie. How much does it cost to help produce this content?
sign the sheet
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
