SA Panel: Unilever, Bayer, Dasa, GPA and other giants question LinkedIn

This Friday (25) the movement of companies questioning LinkedIn grew because of the suspension of the vacancy announcement for black and indigenous professionals by the platform.

A document on the subject written by the Business Initiative for Racial Equality was signed by more than 40 large companies such as Grupo Pão de Açúcar, AbbVie, Ambev, Bayer, Dasa, Magalu, Santander and Unilever.

In the text, the Initiative states that many of the companies use LinkedIn as a recruiting tool and that the suspension of advertising through the platform can generate a huge setback in the country and damage to thousands of black professionals.

“Linkedin publicly undertook a series of actions seeking to promote racial diversity, including internally, seeking specifically black content producers, obviously an affirmative action. Therefore, why the change in direction?”, asks the Initiative’s text.

Grupo Pão de Açúcar states that it values ​​affirmative actions as policies of inclusion and promotion of diversity.

“We have as examples, specific development programs for black and female employees, as well as the exclusive internship program for black men and women, launched in 2021”, he says, to the SA Panel.

Unilever says that LinkedIn is an important platform for accessing job opportunities and the company’s own affirmative actions, which it considers fundamental to combat structural racism and not leave the black population behind.

“We believe it is essential to dialogue with the platform to build a solution”, says Unilever to the column.

Procon and the Federal Public Ministry have also sent official letters to LinkedIn, after a report by the sheet show that the platform overturned a vacancy for administrative and financial coordination published by Laut (Centro de Análise da Liberdade e do Autoritarismo), which prioritized black and indigenous people in its selection process.

Joana Cunha with Andressa Motter and Ana Paula Branco