After taking down an ad that gave preference to black and indigenous candidates, the social network focused on work LinkedIn backed off and started to accept disclosure of vacancies for minorities.
In a statement, the platform appreciates the feedback from the Brazilian community and says that it has updated its global ad policy to “allow the dissemination of publications that express a preference for professionals from historically disadvantaged groups in hiring in countries where this practice is considered legal”.
The change took place after the case was reported by the sheettwo weeks ago, and become the target of public civil action by Educafro, the National Anti-Racist Front and the Santo Dias Center for Human Rights, of the Archdiocese of São Paulo.
In the document, the entities claim that, under the pretext of avoiding discrimination, the company achieves the “exactly the opposite” effect: reinforcing the historical and traditional discrimination of minorities in the Brazilian labor market.
The entities also claim that the Federal Supreme Court (STF) has already ruled on the constitutionality of affirmative actions and their compatibility with the principle of equality.
The vacancy that started the discussion was opened by Laut (Center for the Analysis of Freedom and Authoritarianism) and sought to hire someone to coordinate the administrative and financial sector. The ad said to give preference to a black or indigenous person.
After taking the ad off the air, LinkedIn said its policies did not allow jobs that excluded or showed a preference for professionals. The restriction was valid, according to the company, for any type of characteristics, whether age, gender, race, ethnicity, religion or sexual orientation.
In 2020, an exclusive trainee program for blacks, by Magazine Luiza, was also criticized.
In September of that year, the Federal Public Defender’s Office filed a public civil action to collect R$10 million from the company, without success.
After the retail chain, other companies launched similar selection programs, with vacancies reserved for black candidates or exclusive selections. THE sheet organizes, this year, the second edition for training aimed at black professionals. The first was in 2021.
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