Economy

Panel SA: Nielsen sees a 20% increase in ecommerce orders driven by Black Friday

by

São Paulo

Internet sales took another leap in Brazil this month, reaching sales of R$ 3.4 billion in the first 11 days of November, according to a survey by Ebit|Nielsen.

The amount is 31% higher than that recorded in the same period last year.

With the boost in consumption fueled by Black Friday, the number of orders increased by almost 20% on the same basis of comparison. In all, there were 6.8 million.

The average ticket rose 10% and is around R$ 503, according to the survey.

with Mariana Grazini e Andressa Motter

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