Jennifer Lopez turned 53 on Sunday (24), taking a honeymoon in Paris with her husband Ben Affleck, 49, and launching her line of body care products, JLo Body by JLo Beauty. To promote the products, she posed in a bathing suit and took off her clothes in sexy photos and videos.
The singer shared the video of the advertising campaign of her new investment on Instagram saying that people focus on care and attention on the skin of the face, but neglect the body. “It was important to me to create a skin care routine for the body to meet specific and unique needs,” wrote JLo.
Lopez told People the product is something she’s thought about “all her life” because she grew up watching her mother struggle with cellulite and feeling frustrated by the lack of solutions. “I remember her wishing there was some magic formula that would just make it disappear. And the truth is, we know there isn’t.”
The singer explained that she’s not just taking a random cream and putting her name on it. According to her, there is a team of scientists and chemists from JLo Beauty who have been able to create a product with a formula that offers visible results. “Working with scientists we found that it actually improves the appearance of the skin.”
Lopes also said that the phrase “beauty has no expiration date” has always been his personal mantra because he has always worked in an industry in which youth is glorified, especially that of women. She said she grew up admiring beautiful women in their 50s, like Diana Ross, Cher and Tina Turner. “I believe you can look and feel amazing and sexy at any age.”
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