Halima Aden became the first model to wear hijab in fashion history. Proudly wearing the traditional Muslim women’s head covering, she walked the runways of Max Mara, Tommy Hilfiger, Sherri Hill and many other well-known designers.
However, in November 2020 she retired from the fashion industry as she explained her success cost her contact with herself and shattered her beliefs. This year, she returns to the forefront, carving her own special path.
The reasons that led her to retire
The 24-year-old from Somalia who grew up in America gained the attention of the people of the area after she was named Miss Minnesota USA in 2016. Since then, her career has been on the rise and she became the first to be photographed for the cover of Allure and Vogue.
However, she began to feel uncomfortable with the way both her hijab and herself were treated. As she stated in an interview with the “Evening Standard” and Hafsa Khalil, over time the hijab began to become smaller and smaller and often left her neck and chest uncovered. But the drop that overflowed the glass was the photo shoot for the cover of a well-known fashion magazine. More specifically, while she was the main person right behind the front page of the magazine was a completely naked man. Then, as he said, “I was so upset, confused and extremely offended that they thought it was acceptable to put a Muslim woman wearing hijab on the cover and then that on the very next page. “I could have sent a copy to my family.”
This disrespectful behavior and the finding that the place where she worked did not respect people as she did made her decide to retire. Halima stipulated in her contracts that she should have a private space that she could change on her own during fashion shows and shootings, something that was not the case with other models wearing hijabs.
As a model and as a person, she has tried hard to make diversity acceptable without exclusions in the field of fashion. She is looking for ways to find the balance between the rigor of her faith and her hijab that she does not want to lose its meaning.
Cruise change
So changing course he decided to work with the biggest most conservative fashion brand, Modanisa. As their first global brand ambassador, they are going to advertise a series of 46 designs of jersey jerseys and chiffon as well as turbans in 15 different nude shades inspired by Rihanna’s Fenty beauty foundations.
The idea for this color palette “came from a more egocentric perspective since just like Rihanna was able to create 52 shades of foundation from the deepest skin tone to the lightest. “Why not have a collection of hijabs and turbans in nude tones for every different skin color?” Favorite shades are those of the deepest chocolate that beautifully accentuate her skin.
This collaboration for Aden is proof that everyone can be in control of their careers. Changes are often made for the better and she wants to set an example for girls how she did not give up but set her limits and her value. She is now handling her own career, and very cleverly, as the more conservative fashion industry will reach $ 400 billion worldwide by 2024.
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