More specifically, Ortega is going to be the face of the company’s brand new line of sportswear, which, however, has not yet been presented under the name “adidas Sportswear”.
Jenna Ortega who rose to global fame through the Netflix series ‘Wednesday’ has recently been announced as the new face of German sportswear giant adidas.
More specifically, Ortega is going to be the face of the company’s brand new line of sportswear, which, however, has not yet been presented under the name “adidas Sportswear”.
It is worth noting that this is the first new label launched by the company in the last 50 years.
As everything shows, adidas’ new line has focused on bringing a renewed creative “air” of renewal to the company. The collection will no doubt draw on adidas heritage pieces, harkening back to its ‘classic’ three-stripes, while also trying to pique Gen Z’s interest in its products.
From the first images released, we understand that the new series is based on classic and timeless adidas designs, but influenced by more modern lines and edgy color combinations.
Brian Gevy, member of the adidas Executive Board, said of the new range of sportswear they are launching “At adidas, we are constantly looking at ways we can push the boundaries in both sport and culture.
It’s so exciting to finally be able to announce that Jenna Ortega is now working with us to launch our first new series in 50 years. She is a progressive representative of generation Z, which is making waves around the world.
Her fresh and creative way of thinking is what we, as a brand, look to for inspiration.”
With Jenna Ortega declaring in turn, “My love for adidas goes back years. It has always had such a presence in sports, music and culture and continues to be innovative in so many ways. Growing up all my sneakers had to be adidas.
To this day, most of my wardrobe consists of the company’s iconic three stripes. I feel very honored to be joining this legendary family and to be the face of the brand new series.”
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I am Frederick Tuttle, who works in 247 News Agency as an author and mostly cover entertainment news. I have worked in this industry for 10 years and have gained a lot of experience. I am a very hard worker and always strive to get the best out of my work. I am also very passionate about my work and always try to keep up with the latest news and trends.
