Who is Gustavo Gaiofato, communist influencer who hit the trends when he hit Whindersson

Anyone who looks at História Cabeluda, Gustavo Gaiofato’s YouTube channel, immediately realizes that the intention there is clear: to talk about everything that happens in the world, but with a political bias. Recently, Gaiofato, 29, reached Twitter’s Trending Topics when he commented on a publication by Whindersson Nunes, amid discussions on the web about the price of Virgínia Fonseca’s makeup.

Listening to it like this, it all seems futile, but that’s where the channel’s differential comes in, which already has 250,000 followers – and counting. In a thoughtful and polite manner, the historian, graduated from USP in 2017, spoke about how much experience “is not enough to define a system and all its variables and complexities”. He was then called a donkey by Luísa Sonza’s ex-husband.

“He was super rude and impolite. There’s a consensus on Twitter that, if you speak politely, you’re kind of ready to be cursed, but that’s up to the development and reflection capacity of each one. The conversation died and it’s fine with me”, he relativizes, in an interview with F5.

The repercussions on the exchange of messages with Whindersson became an article in Sheet. “What a nightmare, what did I do to deserve this? (laughs) I was sitting watching the last episode of the second season of ‘Alice in Borderland’, and I get a message from people sending me a link. It’s over, that’s it! My peace is over”, jokes .

At the beginning of História Cabeluda, in April 2020, Gaiofato sought to provide videos that would complement the routine of his classes in high schools, with a lot of critical sense. With the peak of the pandemic, in June, there was a key turning point, as denialism regarding Covid-19 gained strength. “I started making content aimed at communism, in a studied, grounded way, but still not very politically mature. Over the years, we have been improving”.

Since then, platforms like Twitch and participation in podcasts have boosted the reach of the channel, which also has a presence on Instagram, where it reaches more than 220,000 followers. In terms of content, the videos in which Gaiofato reacts to different comments from personalities, with cultural and educational indications, with verified information, give more consistency to the content.

Only in the last week, for example, the youtuber commented on Mano Brown’s opinion on freedom and a clip of Natália Arcuri on work. “What makes me ‘P da vida’ are perverse ideological speeches about the worker saying that, for him to get rich, it’s up to him. This is absurd cynicism, because we know that there are exceptions. There are people who start from different conditions than others.”

Defining himself as a Marxist-Leninist communist, Gaiofato believes that the process of learning, of education, must be to “overcome the machines that imprison us”. For this reason, he says he prioritizes information, collective work and teaching — without leaving aside social networks.

His routine tries to show this: in addition to teaching at two schools, he does three lives a week, studies French and Russian, in addition to participating in lectures on weekends. “Until we win, our enemies will continue to win. As long as we don’t mobilize and withdraw from the conformism of immobility, not even the dead will be at peace”, he believes.