Big Brother Brasil 22 (Globo) has not yet premiered, but youtubers who cover reality have been working for several days producing videos of the program’s heat, exposing the past of some participants, the shacks and what happens behind the scenes of the attraction. . They reflect what happens on these shows with good humor and without fear of criticism.
With 1.77 million followers, youtuber Juliana Nogueira, 33, known as Ju Nogueira, from the Já Contei? it was still called Babados dos Youtubers and it only resonated with gossip about the lives of youtubers.
In 2016, Ju decided to change the name of the channel to Já Contei? and went on to talk about the lives of celebrities and the fights of participants in reality shows. In three months, the number of followers jumped from 20,000 to 100,000 followers.
According to Ju, exclusive content about realities began to be produced from the BBB 20 onwards, when celebrities began to participate in the Camarote group. “When BBB 20 started I had 700 thousand followers and when it ended I surpassed 1 million”.
The youtuber says that when a new season of reality starts, the routine gets very heavy. She spends 16 to 18 hours watching pay-per-view shows to update her followers on what’s going on. Much of its audience comes from people who don’t subscribe to 24-hour coverage or live in other countries where it’s not possible to watch the show.
In reality seasons, Juliana has a person to assist in the daily lives she does in a studio set up in the bedroom of the house. The rest of the time, she operates the camera alone and edits the videos posted on the channel. “[Nosso] difference is that it happened and is already there [no canal]”, diz a youtuber.
Ju also has an online clothing store and sells t-shirts and hoodies with catchphrases that he says on the channel, such as: “get the popcorn, it’s drooling” and “organized gossip”. Since October of last year, she also presents the Splash Show, on UOL. “Most of it [da renda] vem do YouTube. “
The youtuber from Brasilia Diego Schueng, Dieguinho, 26, started on the platform with the channel Fora de Hora TV with a collective of five people, in 2017, inspired by Pânico, in Jovem Pan. But when other people left the channel, he changed the name for Bora Commentar and decided to talk about realities.
Dieguinho says that when he changed the name of the channel and started investing in realities, the number of followers increased rapidly. According to him, in A Fazenda 2020, the followers jumped from 98 thousand to 170 thousand. In the BBB 21 season, he got another 150 thousand.
The youtuber says that in a year the channel grew everything it couldn’t in previous years. He says he traveled from Brasília to São Paulo to participate in a program on Record TV to comment on A Fazenda. “That’s when I found out that [YouTube] it made money and I started having a video with a thousand hits,” says the youtuber, who now has 327,000 followers.
He jokes that, in reality season, he watches pay per view 28 hours a day. But in fact Dieguinho says he leaves the TV on while he works at home and also has the help of a person subscribed to his channel. “She likes the subject and sends it on Twitter [os assuntos] that can pump in the channel”, he explains.
Outside of reality seasons, he updates followers on “hot topics”. However, he admits that nothing compares to the audience that doubles when commenting on reality. “[Temporadas de] Big Brother Brasil and A Fazenda are the happiest months of my life. In the other months I have to express milk from a stone.”
The youtuber credits the success of his channel to his unfiltered comments and the analysis of the polls of who will be eliminated from the programs. “I stay like journalists at election time [analisando pesquisas de intenção de voto]. I analyze polls on the internet [sobre] who is the most rejected and who will win. [As enquetes] are the flagship of the channel.”
The couple Tiago Fabri, 36, and Alexandre Duarte, 26, from Serra Negra, in the interior of São Paulo, created the channel Virou Festa, in 2016, to talk about pop culture in general, such as music and series. But when he started to broadcast reality shows, he realized that his followers were more interested in this type of program than in other subjects.
Fabri says that MasterChef was the first reality they commented on. They even interviewed MasterChef Professionals (2018) participants, who told behind-the-scenes details of the program. Then came Bake Off Brasil (SBT), BBB (Globo) and Fábrica de Casamento (SBT). “At this time we noticed that the reality show was what the public liked to see us talking about”, says Fabri.
Investment in reality coverage has resulted in an increase in the number of followers. They opened the year 2020 with 200k followers and closed with 500k. Fabri admits that the big turning point came in 2020 when the pandemic left everyone at home and forced the couple to intensify the recording rhythm. At that time, they only had one video editor and had to hire a designer and a producer.
They reveal that the routine changes drastically with each new reality show season and they have the TV on at home 24 hours a day on pay per view. “If we’re awake, we’re watching, whether on the TV screen or on the phone, on the computer”, explains Fabri.
Duarte explains that they take turns being awake to follow the Big Brother Brasil endurance events live, but they also have three other people who help in this marathon. “In the endurance test, we enter at dawn [adentro]. One takes the nap and the other follows along.”
Parallel to the realities, the couple also presents the Café com Gofoca every day to comment on some “random” news. But in BBB seasons, Fabri says that everything about BBBs pays off, not just what happens inside the house. “When the BBB goes on the air, it seems that the whole media only talks about it”.
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I am currently a news writer for News Bulletin247 where I mostly cover sports news. I have always been interested in writing and it is something I am very passionate about. In my spare time, I enjoy reading and spending time with my family and friends.
