When Anna Wintour has arrived on time, sat down and patiently waited in her seat for the fashion show to begin, no one deserves to be late for any reason.

But Kim Kardashian was late to Victoria Beckham’s show yesterday and the iron lady of fashion snubbed her went viral.

In the clip making the rounds online, Kim almost runs into the room, quickly greets David Beckham with a kiss and walks past Wintour to take her seat next to the Vogue editor.

Wintour is completely impassive, pretending not to see her, even turning her head subtly the other way – of course for greetings or speech.

In the next frame of the video, Kim is talking to Beckham but Windor (who was sitting between them) is missing her seat…

A little later, of course, among the hundreds of comments that flooded the post, some user uploaded a photo of the two fashionable “priestesses” sitting together and talking.

Another commented that Wintour wasn’t snubbing Kim “it’s just her style” while a third said Kim is driving fashion today, not Wintour.