Caetano Veloso is going on vacation. “Radical holidays” as he announced on his social networks this Thursday (14). The break, with no expected return yet, will take place after the singer completes a schedule of three shows in Bahia in the coming days. The musician’s decision appears to be linked to the confusion involving a clothing brand for improper use of Caetano’s image in advertising. He sues the company and denies having asked for R$500,000 in cash in an attempted settlement.
“I arrive in my hometown of Bahia and soon perform a series of three “Meu Coco” shows in Concha. I am 81 years old and come from a series of super demanding activities. I ask my friends, colleagues, acquaintances and strangers to consider my decision to rest what It’s necessary for me”, began the singer in the story published on Instagram.
Caetano then continued: “I ask that you not invite me to public activities, participation, give interviews or give opinions, record videos, write releases and other texts or any other activity, especially those who know that I would be most touched by their calls. That Let’s have a happy summer.”
The clothing brand Osklen is being sued by Caetano Veloso for improper use of image and moral and material damages in a lawsuit worth R$1.3 million. The case involves the brand’s summer campaign, called “Brazilian Soul”, which would have made references to the musician and Tropicalismo, movement that he helped found, in 1968 (with the release of the album ‘Tropicália ou Panis Et Circensis’), without his prior authorization.
The company claims that it tried to reach an agreement prior to the process, but that the proposal was rejected. The brand stated that the singer and his wife, Paula Lavigne, managing partner of the company Uns e Outro Produções, had asked for R$500,000 in cash.
The singer’s defense spoke about the episode this Wednesday (13). “Caetano never asked for compensation ‘in cash’, that is, in cash. What does that mean? This is a very serious statement, subject to criminal classification”, highlighted Caetano and Paula’s lawyers.
“An agreement was attempted, but the value proposed was vile compared to what would be the remuneration for an artist of Caetano Veloso’s caliber to associate his image and work with products. Add to this the fact that Caetano Veloso never agreed to negotiate his work and his image for these purposes, even though he received millionaire proposals for this purpose”, says the note.
Source: Folha
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