BBB 22: Light makeup and graphic outlines became a trend in reality

As is common every year, once again Big Brother Brasil 22 (Globo) has been dictating makeup and beauty trends inside and outside the program. Striking outlines, strong and eye-catching colors, but also lighter makeup and skin and eyebrow care are the choices of competitors that are inspiring fans of the reality show.

“Last year Juliette was a makeup artist and did makeup for almost everyone in the house, it was something more social and glamorous. This year, the girls are putting on makeup with a lighter and easier style to replicate”, says makeup artist Karen Teixeira. , 20, who points to greater boldness in eye makeup, with color and striking outlines.

For Karen, the highlight in setting trends has been the influencer Jade Picon. “I saw many people reproduce her makeup. Renata Santi, winner of Corrida das Bloggueiras, reproduced at least three. There are a lot of people doing it”, she added, who reports greater engagement even on her Instagram page when she brings BBB makeup.

Also makeup artist Suzane Nanny, 30, agrees, saying that Jade is the “owner and owner of trends”. She says that the sister also uses items that are currently trending in her own style, so many feel the urge to reproduce. “Now, in the huge showcase that is the show, its power of influence only increases”, she adds.

She, who uses the name Nanny McQueen, says that among her clients, the house makeup is already a great success. “I’ve had requests for makeup inspired by the makeup the sisters wear at parties, especially the eyeliner and specific lipstick colors”, she completes.

For Juliana Barros, Avon’s marketing director, the most colorful and creative styles are successful even due to the pandemic, bringing “a symbolism in the sense of living intensely”, she says. “People’s desire to return to life before the pandemic is reflected in the use of these products, as it is linked to social”.

Another relevant point for this wave of using more colors and shapes on the eyelids is the use of masks, as the focus now goes entirely to the eyes. Karen Teixeira says that a tip for getting graphic outlines is to use a nail brush. “It’s the most wonderful thing in life,” she jokes.

However, in addition to Jade’s graphic style, names like Linn da Quebrada and Maria opt for more social makeup, with conventional eyeliner and smoky eyeshadows. Suzane says Maria’s style is her favorite in the house, as “she mixes powerful eyeliner with colorful dots one day and a more ‘clean’ beauty the next.”

On the other hand, some sisters like Jessi, Laís and Bárbara end up doing a lighter makeup, following the trend called Makeup No Makeup, which is a makeup to use without looking like it has too many products. “It’s like using a lighter foundation, mascara with a natural effect”, explains Avon’s marketing director.

She also lists some of the favorite products of the participants of the reality show, as Avon is a sponsor of the program. Among them are long-lasting lipstick, in red and wine tones, colored liquid eyeliners and skin care products such as Vitamin D and hyaluronic acid serum.

Furthermore, the attention of the show’s viewers was also turned to the eyebrows. For Natália Martins, founder of the Natália Beauty health and beauty center, as protective masks against Covid have become an accessory that will stay for a long time, “the main way to communicate is through the look, so the eyebrows play a very important role. more important now”.

Natalia’s clinic was responsible for treating Jade’s eyebrow, a striking feature of her face. She explains that the procedure performed is called nano pigmentation, and was made to harmonize the businesswoman’s look. “We gave a bigger outline at the end, because before, whoever looked at her from afar had the impression that she was angry.”

The specialist says that now the trend is for messy eyebrows to be more and more high, precisely for rejuvenating the face and not escaping the natural. “It’s no longer that eyebrow cut on the extremely delimited and aligned ruler,” she notes. Suzane completes saying that the perfect combo is the junction between “well-crafted eyebrows adding to the eyes full of details, colors, shapes and styles”.

Natália says that an important point for those who would like to join this trend is not to use eyeshadow when filling in the eyebrows, but rather brushes that imitate a pencil, to simulate wires. “Also, never go unnatural, always look at what you already have and try to follow the natural shape to enhance it.”

Juliana, Avon’s marketing director, says that the live program brings the great challenge of thinking about products for all occasions. Unlike the last BBB, the cast of this edition is also concerned with skin care, using skin care products. “They use face masks a lot,” she adds.

For her, the brothers’ attitude can influence the public to take more care of the skin, not only of the face, but of the entire body, seeking medical follow-up in addition to the products. “It is very important to show the products and their features for a purchase with greater consumer confidence.”