Memorandum of Cooperation for the promotion of Greece signed by the General Secretary of the EOT Dimitris Fragakis, with the Public Policy Vice President of Netflix for the region of Europe, the Middle East and Africa, Madeleine de Cock Buning, opening new perspectives for joint actions, with the aim of highlighting the natural beauty and cultural wealth of Greece worldwide.

Through the Memorandum of Cooperation, the Netflix, a leading provider of digital streaming services, is committed to supporting Greece’s tourism industry by leveraging the global popularity of its content to showcase Greece’s landscapes around the world. The mutual cooperation between Netflix and EOT it includes the production of a video by Netflix to be used by EOT for promotional actions, while at the same time giving EOT the possibility to utilize Netflix material for the production of new material.

In the framework of the signing, the two sides discussed the possibility of future collaborations, recognizing that the strengthening of the audiovisual sector and the promotion of the country through it are a national goal. Furthermore, they expressed their unwavering commitment to continue their joint efforts to promote Greece by supporting the audiovisual industry.

The Secretary General of the Hellenic Tourism Organization, Dimitris Fragakis, said: “The Hellenic Tourism Organization is proud to partner with Netflix to showcase Greece as a top destination, showcasing its stunning landscapes and rich cultural heritage. Through this collaboration, we aspire to establish Greece as an ideal location for future audiovisual productions. Leveraging Netflix’s global reach, this partnership seeks to attract tourists and filmmakers, making Greece a magnet for travel and film production.”

THE Madeleine de Cock Buning, Public Policy Vice President of Netflix for her area Europeher Middle East and her Africa, of Netflix said: “Using the power of image and storytelling, Netflix is ​​partnering with the National Tourism Organization of Greece to showcase its beauty around the world. Our partnership with EOT is a milestone for Netflix, as it enables us to showcase the unparalleled beauty of Greece to millions of viewers, bringing them closer to its history, culture and landscapes, as reflected in our productions.”