This year’s choice of SKAI to strengthen its informative character throughout the morning zone was not only justified, but in the first two months of the television season, it is the first in television viewing, far from the private channels.

Specifically and based on Nielsen’s official data, from September 16, when this season started, until November 15, SKAI’s news broadcasts broadcast from 05:00 in the morning until the noon news bulletin at 14:00 gathered an average of 16.8% of the audience and is followed by Mega with 13.3%, Ant1 with 12.3%, Alpha with 11.6%, Star with 7.9% and Open with 7.1%.

For SKAI, these percentages correspond to 188,728 viewers – in the average minute – followed by Mega (149,193), Ant1 (138,118), Alpha (130,126), Star (88,675) and Open (79,257).

The fact that SKAI has indisputably the greatest appeal to the majority of citizens who want to be informed by watching morning and noon television, is also a response to those who invoke the supposedly dynamic audience (18-54) for obvious communication reasons, which especially at these times it is a sub-multiple of the total.

To make it even clearer, the channel leading the morning hours in the so-called dynamic audience gathers only 47,407 viewers – in the average minute -, given that the ages 18-54 are either reasonably absent from their homes in the vast majority or have the TV them closed.

Investing in its news character, SKAI finally intends to further strengthen its informative broadcasts by including in its program from January the show “Where there is Greece”, which will be broadcast immediately after the midday news bulletin.