Gen Z is either fooling Millennials or stating their most “chely” trends, considering them cool. Of all the nostalgic trends in the second category, the “bump it” hairstyle may be the ultimate comeback.

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It is a massive version of the classic Half-up, Half-Down Hairstyle, which dominated the late 2000s and early 2010s, especially thanks to Bumpit, the accessory that made its play. Almost everyone had at some point this little “hill” of hair on top of their head, from teenagers to their school parties to celebrities on the red carpet.

Now, the “bump it” hairstyle is back, and as soon as she has obtained absolute approval by Bella Hadid.

The return of “Bump it”

To promote her new collaboration with Frankie’s Bikinis, Bella Hadid uploaded a video on Instagram urging her fans to “go see it”. While playing with the ribbons of her cute knitted top, it was impossible not to pay attention to the intense volume in her hair.

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A post Shared by Bella 🦋 (@bellahadid)

Of course, Bella Hadid can make everything look stylish, let’s not forget that she almost turned the UGG platforms into the ultimate 2023 shoe. But she’s not the only one that brings back the Millennial “Bump”.

In Tiktok, @Rosemaryretro said it was “forever her favorite hairstyle”, noting that she was also popular in the 1960s. @Joannawindrammu showed her own “bump it” look, wondering: “Why did we stop doing this ???”

@rosemaryretro Forever My Favorite Hairstyle #1960s #beehiveHairstyle #Brigettebardot #vintagevibes #1960sfashion ♬ Be My Baby by The Ronettes – Jules ౨ৎ

Perhaps its charm is that it is extremely easy and low maintenance. Or maybe it’s just part of the general trend for more relaxed and unpretentious hairstyles, such as Messy Kotsos, who returns as people leave the sleek, pulled looks.

This hairstyle also fits perfectly with the predictions of Experts for 2025, who talk about the comeback of the ’60s beauty trends, as it is a more modern version of the classic Half-Up Bouffant.

Whatever the reason, “Bump it” returns dynamically.

How to make it modern
Before the millennials panic, let’s note that today’s “Bump it” has a more modern approach.

According to Stephanie Angelone, a top hairstylist at the RPZL Hair Extension & Blowout Bar in New York, Gen Z is a fan of comfort and Effortless style, so “Bump it” returns to a more relaxed and unpretentious version.

Think: a more subtle “hill” on the hair, often with some loose tufts to frame the face, as Hadid did.

-To achieve the look, Angelone suggests replace the volume powder, which gives a more natural grip.

-In for dozens of tweezers, as Millennials did, Gen Z prefers small claw clips, which make styling easier and effortless.

Are you ready to try the most unexpected comeback trend?