Hailey Bieber has found her signature look and does not leave. In her daily routine, you will always see her with that fresh, rose blush reminiscent of sun -kissed skin, high on cheekbones and around the nose.

Her eyebrows are natural, fluffy and a little more unruly, and her lips, full and of course, are accentuated with Rhode Peptide Lip Shape. If you think of her style, something like the “model off-duty”, but more modern, natural and relaxed.

But there is something that Hailey is constantly different from the rest. And that is that it avoids mascara. If you look at her latest posts on Instagram, you’ll only see her in mascara in one of the pictures, and she is almost subtle. In her other appearances, she has only a mild curve in the lashes and her eyelids are always fresh and hydrated. And it’s not that avoiding mascara is something new. Since the brown mascara has gained popularity during the pandemic, there is a trend that shifts attention from the intense eyes to something more natural: transparent or brown mascara, or not at all.

And the most beautiful of a makeup look without a trace of mascara? The feeling of the natural and clean look it offers. In my life, I follow her too. I hold the mascara for the most special occasions or holidays. I no longer have the signs under my eyes in the afternoon, and when I finally decide to wear mascara, I feel it is really special. Probably, I am convinced that “minimal” is the best choice. And I think Hailey Bieber agrees with me this summer.