Wedding ceremonies are not usually events with many inventions, but a curious fact found by Google in New York showed that there is a new (and curious) trend in this area – and it already has repercussions for the American industry in the sector.
In the last twelve months, the search for “black wedding dress” has surpassed searches for “white wedding dress” on the search engine. With this data in hand, large companies began to invest in the new niche. And don’t regret it.
“This is by far our favorite trend, we’re loving it. Black dresses are so chic,” Laura McKeever, public relations manager for David’s Bridal, one of the biggest wedding dress sellers in the United States, told CNN.
The demand is such that the chain already offers the black dresses in its e-commerce and will start selling them in some of its physical stores in the coming months – until then, they were only manufactured to order. McKeever considers that the social isolation caused by the pandemic influenced – and a lot – this breach of standards.
“Brides who had to postpone their weddings now do everything they can to make their special day unique, and that includes wearing whatever they feel like,” he says. “Couples have come to want to throw the traditional rules of marriage out the window.”
Avant-garde, actress and fashion icon Sarah Jessica Parker wore a black dress by Morgane Le Fay decades before the pandemic. More specifically 23 years ago, when she married Matthew Broderick.
He regretted it bitterly. “If I could go back in time, I would wear a more appropriate white dress,” the “Sex and the City” star told American Marie Claire in 2006.
It’s in Brazil? Will fashion catch on? “I find it very difficult,” says stylist Carlos Tufvesson, 54, without hesitation. “Even the most modern people saw faces and traditional at the wedding. It’s a ceremony that, around here, has a whole conservative tradition”, says the couturier and specialist in wedding dresses.
Tufvesson created the clothes used by Angélica, Lavinia Vlasak and Susana Vieira in their ceremonies and in more than 25 years of career he has never made a single black piece for women who are going to get married.
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