(News Bulletin 247) – Safe Orthopedics, a technology specialist for back surgery, announced on Wednesday the signing of a series of distribution agreements in the United Kingdom.
In a press release published in the morning, the company reported on the establishment of a ‘hybrid’ organization, based on both a direct distribution model in Scotland and indirect distribution in England and Wales.
In Scotland, its sales teams will be strengthened by local agents in order to provide historical customers with enhanced sales support and to be able to canvass new surgery centers.
In England and Wales, distribution will be carried out indirectly, but under contract with the same player in order to facilitate
daily interactions with Safe’s sales representatives.
These announcements come as Safe is already experiencing significant development in the UK, where its growth reached 19% in 2022, then 25% in the first quarter.
After having jumped 11% in the first exchanges and having been reserved for a time on the rise, the action turned down in the middle of the morning to now show a decline of around 4.8%.
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