(News Bulletin 247) – BASF, Kubota and ZEN-NOH today announce their upcoming collaboration to help improve and optimize rice production in Japan.
The collaboration comprises two phases, beginning with the integration of BASF’s xarvio FIELD MANAGER advanced crop optimization platform with Kubota’s state-of-the-art KSAS operations platform to assess operability.
The main goal of integrating the platform is to increase yield, optimize fertilizer usage and provide better return on investment for farmers.
It would also help farmers become more sustainable, competitive and meet the established fertilizer reduction targets listed in the country strategy.
The second phase of the collaboration will test the performance of the platform integration through field trials in rice crops, which will be managed by ZEN-NOH.
Konstantin Kretschun, Global Head of BASF Digital Farming, comments: ‘By working with Kubota and ZEN-NOH to connect the offerings, together we can deliver even more value to farmers and positively transform rice production in Japan’.
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