(Reuters) – The distributor Auchan announced on Tuesday a restructuring of its activities in France with the planned elimination of 2,389 jobs, citing a constant drop in store traffic and a deterioration in its results.
Since 2012, and before the integration of the Casino stores, Auchan indicates that it has seen its market share fall from 12.1% to 8% in an “ultra-competitive” context.
The northern group presented its social partners with its “reconquest” plan which notably provides for a resizing of hypermarkets and more attractive price positioning thanks to its alliance with Intermarché.
But this alliance “will not be enough to generate the necessary margins to offer competitive prices. To get back into the game, Auchan must lower its costs and simplify its organization”, explains the group in a press release.
Auchan plans to eliminate 784 positions via the pooling of the support functions of Auchan France, Auchan International and the International Products Department while the reorganization of the hypermarkets will affect 915 positions.
The group also plans to close 10 stores, including three hypermarkets in Clermont-Ferrand Nord (Puy-de-Dôme), Woippy (Moselle) and Bar-le-Duc (Meuse), a supermarket in Aurillac (Cantal) and six retail stores. proximity, with 466 positions affected.
At the same time, 205 positions would be created in support functions and 114 positions in home delivery.
(Written by Diana Mandiá, with Blandine Hénault)
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