(BFM Stock Exchange) – The American square is down sharply, in turn reacting to the customs announcements of Donald Trump. In the hard one, the CAC 40 remains blocked under 7,700 points

It is the US market turn to react to the customs initiatives of Donald Trump. And unsurprisingly, the reaction is negative. In the first exchanges this Thursday, April 3, afternoon, the main American clues suffer. The Dow Jones drops 2.9%and the S&P 500 gives 3.4%, when the Nasdaq collapses by 4%.

According to Bloomberg, 1.700 billion dollars in capitalization left for smoke as soon as the S&P 500 index is opened.

Investors are starting to identify the sectors that will come up against the customs walls erected by Donald Trump. Among the big losers of the day, companies that get their supplies or that have their products manufactured in Asian countries.

Thus, the prices announced include 54 % on China, 24 % on Japan, 20 % on the EU, 31 % in Switzerland or 26 % on India. “Amportant tariff measures, as the world has not known for almost 100 years, which also constitute a formidable lever for negotiations for Washington. Of course, these prices will probably be the subject of judicial disputes and strong lobbying on the part of companies. Tariff reductions may even be discussed later,” said Grégoire Kounowski, investment Advisor in Norman K.

Severity applies to Apple

At the head Apple, which drops 8.3% while the apple brand produces a very large part of its star products in China. According to Reuters, the title is accused for the time being its strongest daily withdrawal since September 2020.

“If Apple cannot be exempt this time and assuming that it is struck by the cumulative customs duties of 54% on China and that it does not affect them, we estimate at around 9% the negative impact on the total gross margin of the company”, advances Citigroup in a note cited by Reuters specifying that the group manufactures more than 90% of its products in China.

Nvidia is not to be outdone and drops 5.9%, due to the surcharge imposed on China and Taiwan, which will increase prices for the production of its chips.

“We believe that a major change in customs tariffs and a harder position with regard to China would have a significant impact on the supply chain, on Nvidia, on Beijing reprisals on Apple/Tesla, and would slow the pace of the AI ​​revolution,” predicted Wedbush Dan Ives analyst in November 2024.

American retailers are also in a position of weakness, the latter obtaining themselves in China. The HR decoration brand dives 34%, Target gives 7.3%, Amazon cowards 6.2%and Walmart contains its withdrawal to less than 2%.

Pumping of sports equipment manufacturers

Sports equipment manufacturers are also in turmoil, after the announcement of new customs rights targeting Vietnam, Indonesia and China. Half of Nike shoes and 39% of Adidas shoes are made in Vietnam, according to regulatory documents, cited by Bloomberg.

Nike and Lululemon fell 11% in the first exchanges. “The displacement of supply chains is not an option since performance shoes require a set of very specific skills and factories,” said Ponam Goyal, analyst at Bloomberg Intelligence. “I do not see how the prices for consumers will not increase,” she added.

In Europe, the trend is more than gloomy. The Paris Stock Exchange accelerates down, and abandons 3.1% to 7,632 points shortly after the opening of Wall Street.