The Armani group announced Wednesday that it will no longer use angora wool, starting with the fall / winter 2022-23 collection, while adding this wool to the list of materials it excludes under its anti-fur policy.
The Italian fashion house follows the example of various brands that have banned this extremely soft wool, which is removed from live rabbits, under the pressure of animal and consumer rights organizations with a strong environmental awareness.
Last month, PETA announced that the Farfetch luxury e-commerce platform would stop selling angora wool from April 2022.
This organization has been campaigning for years to ban this material, which is mainly produced in China, describing the techniques used to remove fur from rabbits.
The Armani’s decision marks another step towards sustainability, after banning animal fur in 2016 and signing the ‘Fashion Pact’ in 2019 along with other major players in the fashion industry to tackle climate change, the company said. in an announcement.
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