In the recent EOT report it was highlighted that it ran seven tourism campaigns and advertising programs worth 34 million euros in over 350 media internationally.
Intense mobility is already being registered on the front of Greece’s tourism promotion in the global tourism market.
Today, in fact, the Minister of Tourism Olga Kefalogianni together with the General Secretary of the EOT Dimitris Fragakis met the director of Netflix, Alex Long and his team, for issues concerning possible future collaborations through the platform, for the promotion of Greece at a global level.
It is recalled that in the recent EOT report it was highlighted that it ran seven tourism campaigns and advertising programs worth 34 million euros in over 350 media internationally.
An additional 11 million euros were invested in 12-month co-advertising programs with 10 airlines, 2 million euros in targeted campaigns to promote winter tourism and city breaks, and correspondingly 2 million euros for special promotion of the Aegean islands affected by the migration crisis.
A significant part of the EOT budget was in fact directed to emblematic collaborations with, among others, Michelin, Mastercard, the Akropolis Rally, Taste of Athens, the Economist, Delphi Economic Forum, Greek House Davos conferences to promote the “Greece” brand and the promotion of sports tourism, Greek gastronomy, activity tourism, etc.
Source: Skai
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