McDonald’s launches loyalty program that exchanges points for burgers and ice cream

McDonald’s launched this Monday (23) Meu Méqui, a loyalty program in which customers accumulate points that can be exchanged for products at the fast-food chain’s units across the country.

To participate, you must download the McDonald’s app and register. Before making payment at the restaurant, you must show the QR code or provide your CPF to score. For orders via the chain’s delivery, scoring is automatic.

Every R$1 is converted into one hundred points. Rewards vary depending on the points accumulated. Prizes start at 6,000 points, an amount that entitles you to win a cone, a coffee or a cheese bread.

Twice that number, 12,000, is equivalent to a chocolate McColosso, a cheeseburger or a portion of small fries. The highest value, 50,000 points, entitles you to a Big Tasty burger, a Happy Meal or a McOferta, which can be Big Mag, McMelt cheddar, Quarteirão or McChicken.

Points are valid for six months from the date of purchase. To redeem the prizes, you must access the application, check the products available for redemption according to the balance and collect the order via the network’s delivery or collection platform.

On the first purchase after registering by November 5th, the consumer will earn 6,000 points in the program. Brazil is the first country in Latin America to receive the initiative.