In 2024 Ford Ranger was the Pick-Up Model with the highest sales in Europe for a tenth consecutive year, thus maintaining its leadership position in the category with a total share of 43.6%
The Ranger of Ford Pro celebrates a decade of hegemony in Europe having completed 10 consecutive years as the most sales model in its class.
The Ford Ranger garnered almost half of the total sales in Europe’s pick-up-to-year-olds, recording a 43.6%share. This performance corresponds to an increase of 1.3 percentage points compared to last year. In some cases, the model’s market share reached 54.2%, with an increase of up to 18.6 percentage points. Overall, Ford Pro classified 60,400 new Ford Ranger in Europe in 2024, increasing 4% compared to 2023.
Ford Pro brings the revolution into the category of pick-up vehicles this year by introducing another exciting version of the model for customers across Europe: the brand new Ranger PHEV. This incompatible electric model offers all the capabilities of a Ranger in terms of towing 2, payload 3 and off -road performance, as well as 43 km of electric autonomy 4 and torque of up to 697 Nm 5 – most of any other production ranger .
The new Ford Ranger PHEV also introduces Pro Power Onboard 6 in the model range, which enables customers to power up to 6.9 kW with power tools or sporty equipment directly from the built -in battery without the need for generator.
The production of the new Ford Ranger Phev is in full swing in Silverton, South Africa. The first deliveries to customers are scheduled for the spring of this year.
More details on the new Ford Ranger PHEV can be found in the new Ford Pro video at the following link: https://youtu.be/fp6nlnzmaro
“Ranger’s success to emerge as the most popular model in its class in Europe was based on a deep understanding of the needs of our customers and the way they use their pick-ups. The new Ranger PHEV will use electricity to raise the driving experience of a pick-up new levels, “said Hans Schep, General Manager, Ford Pro, Europe. “Ranger PHEV combines the highest torque with the ability to feed tools and equipment, either on the construction site or camping, as well as the ability to move purely electrically, thus making a big step forward with regard to the productivity of the pick-up vehicles. ”
In 2024, the Ford Ranger has earned more than half of total pick-up model sales in four European markets. Specifically in Ireland (54.2%), Germany (record 53.9%), Great Britain (52.4%) and Belgium (50.1%).
In several European markets there was also a significant increase in the model’s share on a yearly basis. More specifically, in Poland, Spain, Norway, Great Britain and Italy the increase amounted to 18.6, 9.3, 6.1, 5.3 and 3.4 percentage points, respectively.
The first deliveries in Europe of the new Ford Ranger began in 2023 after a period of extensive development during which Ford Pro worked with customers from around the world to create a pick-up that will reliably cover professional needs, the family obligations and excursions of its owners in nature.
Source: Skai
I have worked as a journalist for over 10 years, and my work has been featured on many different news websites. I am also an author, and my work has been published in several books. I specialize in opinion writing, and I often write about current events and controversial topics. I am a very well-rounded writer, and I have a lot of experience in different areas of journalism. I am a very hard worker, and I am always willing to put in the extra effort to get the job done.
