“My job is to work every day to enlarge it tourist product to have a better year for Greece. At the Ministry of Tourism we study all the data calmly and we hope that this war“, Declares the Minister of Tourism Vassilis Kikilias in an interview given to the magazine “Ready 2 Board” of Athens International Airport.
“However, in this tragic situation, with the loss of human lives, we put above all our humanity, solidarity and practical support. We are here for to welcome, to care for and accommodate refugees. We are already doing it and we will continue one step further, as we will give them the opportunity to work in the hotel industry, in jobs that were not covered by the domestic staff. Such moments especially, the value is not the numbers but the people. “We stand by them and support them in every possible way,” said the Minister of Tourism.
Mr. Kikilias emphasizes that the data so far allow him to be optimistic and underlines the initiatives and actions of Greek tourism for city break destinations. “We have set specific goals and we are moving forward steadily. The launch of our successful, as everyone admits, campaign that was much loved for the “greekend” which initially concerns Athens and Thessaloniki, was a decisive step “.
Making special reference to AthenaMr. Kikilias points out that it has now reached a level of maturity that allows data driven policies.
“The city is being transformed by opening to its visitors its coastal front with significant investments and strengthening its hotel potential in its center, with the opening of new hotel units and the renovation of existing ones. At the same time, it is an emerging attractive destination for them digital nomads and with one dynamic startup ecosystem in the field of tourism “, notes, focusing on the important role played by Athens International Airport as” the first image “of its visitor Athenscontributing catalytically to his experience.
According to Mr. Kikilias, the investment in public infrastructure, the upgrading of the tourism product, the protection of the environment, the strengthening of skills and the strengthening of entrepreneurship are the 5 strategic axes for the development of Greek tourism, which are in line with a large degree with the axes of the National Recovery and Sustainability Plan. For this reason, it is estimated that the Action Plans recently announced by SETE contribute to the country’s effort to create a more extroverted, competitive and green productive model.
Finally, when asked about the development of nature tourism in Greece, Mr. Kikilias announced that the government is setting up specially trained mountain rescue teams, to the standards of Switzerland, France and Italy. “We want people to know nature, to enjoy it with respect and, above all, with security,” he said.
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