The Netherlands leaves the Cup undefeated, but demonstrated a football as pale as the shirt used this year, evaluated a commentator —sport, not fashion— during the past week. His colleague on the program liked the provocation and replied that the shirt might not be the best, but that the sweater on the field for the anthem was the most elegant. The first agreed.
The goals, moves, stars and tragedies will still reverberate for some time after the tournament. And with a World Cup in December, suddenly Qatar Fashion Month (or the World Cup itself) may have become a good showcase for a Christmas present.
Going out on the street one day and not coming across anyone wearing a Real Madrid, Barcelona, Paris Saint-Germain or any English team shirt is almost a challenge. But in times of the World Cup, these teams win competition from several teams — and you don’t even need to be a fan.
The suppliers of the four semifinalists of the World Cup in Qatar are probably already claiming victory. That’s because the fact of reaching the semifinal guaranteed two extra parades for the top 4 — even the losers of the semifinal return to the field to dispute the third place. In total, the quartet secured seven shows on the Qatari catwalks, with transmissions that are among the largest audiences on the planet —according to FIFA, the 2018 final alone had an average audience of 517 million people worldwide.
Even eliminated, Holland with its orange shirt never goes unnoticed. And this year it was the subject of debate on social networks, with many internet users complaining about the piece that looked like a “monochromatic tie-dye”. “It looks like tie-dye, but it’s not, they tried to imitate a lion’s skin. It turned yellower, but it still looks pretty”, says Cláudia Garcia Vicentini, professor of the Bachelor’s degree in textiles and fashion at USP.
But not everything that is seen on television during the games is for sale here, such as the beautiful jerseys of the international teams, including the Dutch one.
Looking at the teams’ uniforms on websites, the teacher believes that number 2 shirts (the second uniform) are always the most creative. “The number 1 options are more sober and have the colors of the stronger flags, a way of easy identification. The number 2 shirts give more freedom for brands to create a little more, but not too much. Football is a very traditional sport .”
Brazil was one of the few teams to have the chance to wear both kits. Even present in the defeat against Cameroon, the blue shirt pleased. “From the point of view of print and design, it’s prettier than shirt number 1. You see more of the leopard print on the sleeves. On shirt 1 you don’t see the print very well”, evaluates Cláudia.
For Grazi Cavalcanti, a professor at the Ponto da Moda social project, in partnership with Faculdade Santa Marcelina, graphic elements in the prints were the trend in the Qatar fashion show, with emphasis also on Brazil. “In uniform 2 there is a complexity of surface design, the mixture of graphic motifs with animal print and the gradient produced with different colors. A uniform with purpose and complexity in textile techniques.”
Who caused a certain strangeness with the reserve outfit was the also eliminated Spain with its light blue shirt with a slightly wavy print (baptized as Rio’s sidewalk on the internet). “I think the pattern was a little dull, the contrast could have been better explored”, says Claudia, who liked the pre-game shirt and the windbreaker jacket used in the anthem (neither of which is for sale on the Adidas website, supplier of team).
Wearing the shirt of the national team, or giving it as a gift, this end of year requires a certain investment. The shirts of the Brazilian team have two versions in the Nike online store. The player, with the same technological fabric used by Neymar, Vinícius Junior and co., costs R$ 699.99. A fan, with an identical design, but without the textile advances, for R$ 349.99.
Shirts from other selections from the American supplier, which had 13 squads in Qatar, are for R$ 399.99, including Holland and France — after the uniforms from Brazil, according to Nike’s advisory, the shirts from Holland, England, Portugal and Croatia are the most sought after by consumers.
The German brand Adidas sells shirts from seven World Cup teams on its website, such as Germany, Argentina (both for R$ 349.99) or Spain (a little cheaper, for R$ 299.99, including the blue one). -clear).
Another German supplier, Puma has shirts from semifinalist Morocco, the darling of Qatar, and teams like Uruguay and Ghana, all at the same price, R$ 369.90.
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