Record in social media, web and TV broadcasts in the World Cup of basketball

At the level of social media, engagement, views of the videos, the use of the app, visitors to the official website, the. Figures recorded in the World Cup of Japan, Indonesia and the Philippines, were … unreal.

Specifically:

– More than 20 billion impressions and 480 million engagements were recorded on all platforms that showed the world cup. This number is more than triple the performance of 2019. In terms of video views on social media, they quadrupled in terms of engagement, with the number exceeding 4.5 billion. In total, FIBA, on its official channels as well as those of the World Cup, had 4.5 million new followers. Now it counts 35.4 million Followers in total.

-The official site of FIBA ​​recorded a growth of 16 million users, while the official app of the World Cup registered 1 million downloads.

-Meanwhile, the World Cup was broadcast in 190 countries, an increase of 15%. The Japan-Cape Verde match on September 2 was the most-watched program in Japan this year, while the Philippines-Angola match was the second-highest viewership for sports audiences in the Philippines in 2023.

– In Serbia, the final against Germany attracted 59% of open receivers, while in Germany, the broadcast of the state ZDF, had a corresponding index of 35%.

-A total of 6 million people in Germany through subscription Magenda and free ZDF watched the final.

“We are very proud and extremely pleased that this was the most followed FIBA ​​Basketball World Cup in history and attracted these record levels of engagement.“, said the Secretary General of FIBA, Andreas Zaglis.

“Our biggest event highlighted the sport like never before and highlighted that the appetite for basketball globally is growing faster than ever. Both the fans we already have and the millions of new fans we attracted during the tournament enjoyed some amazing basketball and I’d like to thank everyone for their support.”.

He added: “We also appreciate the amazing work our partners did to help make this an event we will remember for a long time. However, we are not stopping here and are already looking forward to breaking more new ground at the 2027 FIBA ​​Basketball World Cup in Qatar».