Meta’s second CEO, Facebook owner Sheryl Sandberg, helped transform her business from a startup to a digital advertising empire, but she resigned.
Sandberg has been a social media giant and chief operating officer for 14 years.
He joined Google in 2008, four years before the launch of Facebook.
“When I got this job in 2008, I wanted to play this role for five years. 14 years later, it’s time to write the next chapter of my life,” Sandberg said Wednesday on his Facebook page.
Ms. Sandberg was responsible for leading the advertising business of Facebook (now Meta) and raising it to more than $100 billion ($80 billion) annually as a powerhouse.
As the company’s second most prominent figure after CEO Mark Zuckerberg, Sandberg became polarized when Facebook helped spread misinformation and hate speech…
As one of the tech industry’s most prominent female executives, she was also often criticized for not doing enough for women and others affected by Facebook’s products.
His background in public speaking, technology, business and ability to bring the world of politics closer seemed to be in stark contrast to Zuckerberg, especially in his early days at Facebook.
However, Zuckerberg has since attended several parliamentary hearings and has been partially trained to testify defending Facebook’s practices.
Neither Sandberg nor Zuckerberg proved that Sandberg’s resignation was not his decision. But he too has risen to prominence in recent years with other executives close to Zuckerberg, such as Chris Cox, who returned as chief product officer in 2020 after a year-long hiatus from the company.
“It’s had a huge impact on Facebook, Meta and the business world in general,” said Debra Aho Williamson, an analyst at Insider Intelligence.
“(Sandberg) helped Facebook create a world-class advertising platform and develop new ad formats,” he added.
However, Williamson said Facebook also faced a “major scandal” under Sandberg’s watch. This includes the 2016 US presidential election, the 2018 Cambridge Analytika privacy lapse, and the 2021 US Capitol riots.
And now, Meta “is facing consumption growth and a slowdown in advertising revenue, which is now holding back the foundations of the business that the company was founded on,” he said.
“The company needed to find a new way forward, and perhaps this was the perfect time for Sandberg to leave.”
Sandberg will leave Meta in the fall and continue to serve on the company’s board of directors.
Zuckerberg said in a Facebook post that Javier Olivan, who currently oversees key functions for Meta’s four main apps (Facebook, Instagram, WhatsApp and Messenger), will be Meta’s new COO. But that would be a different job than Sandberg has done in the last 14 years.
“This will be a more traditional COO role, where Java will be internally and operationally focused, and based on its strong experience, performance will be more efficient and rigorous,” Zuckerberg wrote. .
Sandberg was second only to Zuckerberg for a long time, but at least before the pandemic, he sat next to him at the Menlo Park, California, headquarters. Pay attention. Group discussions on topics such as women at work and, more recently, abortion.
“I’m not entirely sure what the future holds,” said Sandberg, who suddenly lost husband Dave Goldberg in 2015.
“But I know it involves more focus on my foundation and charity. This is more important than ever considering how important this time is for women,” she wrote. A family of five will also be a part of this future.
Source: Metro
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