The Smart Fit fitness center network will temporarily change its name.
The logo on the facades also changes to Smart Feat, but it is just a marketing action that is part of the company’s new campaign, launched this week.
Formally, the name of the network remains.
The idea is to make a reference to the term feat, popularized as a partnership between artists on social networks. By the analogy of the campaign, physical activity would be seen as a partner to improve other practices in the lives of its clients.
The new campaign must be on the air for at least six months.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
