Rico, from XP, launches digital account and debit and credit cards


Brokerage Rico, which belongs to financial group XP Inc., announced this Wednesday the launch of its digital account and debit and credit cards, as it seeks to triple the current number of customers of the brand by 2025.

The new services will be made available, at first, to a portion of selected users, and will be available to all customers until the end of the year – if eligible.

“We have structured a robust platform that allows us to carry out various financial operations through an intuitive, simple and secure ecosystem for our audience,” said Pedro Canellas, head of Rico, in a press release.

Canellas was announced at the helm of Rico in August with a plan to triple the number of customers by mid-2025.

The digital account will not have opening or maintenance fees, with banking services such as Pix, free and unlimited TEDs, payment of bills and slips, withdrawals, debit card, 24-hour customer service and salary portability.

The account management, according to Rico, will be digital, through the broker’s application, integrated with the investment account. To request the debit function on the card, the customer must have an active digital account.

The credit card, with the Visa Infinite brand, does not have an annual fee and among the benefits it includes the ‘Investback’, which can return a percentage of the expenses with the card.

The release of the credit card will depend on Rico’s analysis.

According to Marta Pinheiro, partner and director of banking services at XP Inc, there will soon be an investment option using a credit card, in which the person registers a monthly investment amount and pays directly on the invoice.

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