The transformation of the PPC store network is progressing throughout Greece, with 10 new stores opening recently.
In total, the new and renovated stores have exceeded 20, while some of them are given the possibility of franchise cooperation. The development of a strong network of stores fits the PPC group’s strategy to build one long-term relationship with consumersforming one reliable and customer-centric product provider and services and presenting energy solutions, as mentioned at the Capital Markets Day in London at the beginning of the year. It is in the same direction the acquisition agreement of Kotsovolosher No. 1 company of electrical and electronic devices in Greece with 95 stores, including 27 megastores.
10 new stores throughout Greece – Development and through franchise
The 10 new stores, 5 in Attica and five in Preveza, Ptolemaida, Katerini, Larissa and Patras, are designed according to the most modern architectural trends, with open, welcoming spaces. Operate daily 07:30 to 20:00 serving in three zones: fast serviceservice from specialized energy consultants and electronicsthrough myPPC ServicePoint, where customers can, after registering, be served electronically or schedule their appointment on a day and time of their choice.
Visitors to the new stores, individuals and professionalsthey can find all the new electricity products provided by PPCbut also to activate additional servicesAs the GreenPass for electricity from APE or the FixIt, for immediate technical assistance in their area. Also, they can be informed about all the energy solutions about photovoltaic systems and heat pumpswhile in a special technology area they find smart living devices to automate and optimize their daily life.
PPC gives the opportunity to individuals who want to acquire a store using the method franchiseto become partners of its rapidly growing network and part of the new one customer-centric of its philosophy, through the program “PPC myStore”.
PPC myStore is one business development model particularly attractive and lucrative for partner-franchiseewhich includes competitive and rewarding trade policycomplete support at all levels of store operation and customer service, continuously education of the partner-franchisee and his staff, counseling by a specialized team, manuals operation and advertising communication focused on PPC stores.
A customer-centric, integrated provider of products and services in the new age of energy
The energy transition and technology are changing the entire energy market. For households and businesses, what until a few years ago was a simple connection to the network, in era of new electrification it becomes a whole new world of energy saving, zero footprint, self-generation and smart solutions that make life easier. For energy companies, there is a need to explain to consumers their new capabilities and benefits, while growing their value chain.
In the new era of energy, of new electrification, PPC need to show customers the new possibilities and solutions. This makes energy retail more necessary than ever. Both with physical and online stores. Kotsovolos is the #1 electrical and electronics company in Greece. Kotsovolos has the ability and experience for everything PPC needs to find customers in a physical and digital environment, show them the solutions and services of the new energy era, deliver them and install them. Kotsovolos has a total of 95 stores, 92 in Greece and 3 in Cyprus, with a total area of ​​143,000 sq.m. Of these, 27 are megastores, over 2,000 sq.m.
The acquisition of Kotsovolos fits perfectly with PPC’s strategy as it enables it to immediately and successfully build a long-term relationship with its customers through an existing and strong network stores and logisticsutilizing at the same time a Mrtop brand for products around the house. At the same time, PPC can focus and develop immediately value added solutions around its core products, while also having the opportunity to exploit additional synergies (installer network, call centers, etc.) to achieve the best customer experience. Perhaps the most important asset of Kotsovolos is the company culture and the passion of the employees/salespeople her. A culture focused on the customer experience and their needs.
Source: Skai
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