The Serrai dairy industry CriCry expands its operations in the USA, starting its route from its supermarkets Texaswith Greek Frozen Yogurt as a vehicle.

According to a related announcement, its launch KriKri Frozen Yogurt in the US comes after the company’s very successful participation in both the IDDBA International Show in Houston, Texas in June and Newtopia in Denver, Colorado in August. At both of these events, KriKri received highly positive feedback for its products.

The company is making its entry into the US with a product line that includes a variety of flavors and packaging.

“The main characteristics of Greek Frozen Yogurt are Authenticity, Enjoyment and Wellness. The Greek dairy industry combines its high expertise in the yogurt and ice cream categories to produce the delicious KriKri Greek Frozen Yogurt. In addition, the fact that it is produced using authentic Greek yogurt further enhances the uniqueness of the product. It is worth mentioning that this category has received positive comments not only for its recipes, but also for the complete and delightful range in various flavors and packaging.

Finally, KriKri Greek Frozen Yogurt is a healthier treat compared to classic ice cream, while it contains live yogurt cultures, particularly beneficial for the health of the digestive system”, the same announcement states.

Greek yogurt has been a huge success in the US market for a decade and is worth more than $3 billion, representing a huge growth opportunity for KriKri. In fact, KriKri is the only company worldwide that uses its own authentic Greek strained yogurt in the production of Greek Frozen Yogurt, thus strengthening its comparative advantage.

KriKri Export Director Andreas Mylonas said: “We are extremely excited to introduce KriKri’s authentic Greek Frozen Yogurt to the US market. Our entry into the US is an important milestone for our company and we believe that our product will win the hearts of American consumers. KriKri Greek Frozen Yogurt combines tradition with innovation, while its high quality, authenticity and unique taste are its comparative advantages that open up new avenues of development for us.”